Owners of fraudulent Mr. Softee trucks are sued in Brooklyn federal court
Owners of suspected fake Mister Softee ice cream trucks are being asked to explain themselves in Brooklyn Federal Court.
The Mister Softee brand is a federally protected trademark and the company provides franchises to various entities and individuals for the exclusive right to sell ice cream in a signature Mister Softee truck.
Four trucks have been spotted on the streets of Queens that the company alleges are unlawfully utilizing and benefiting from the Mister Softee brand.