‘Sunshine Rules’: Seasoned broker uses Dutch auction, open house
Buyers Publicly Watching, Reacting As Price Drops $10M Per Week
It worked great with tulip bulbs, so why not a Carroll Gardens condo?
Real estate executive Bill Ross is using a Dutch auction – first conceptualized in 17th Century Holland – to sell an apartment at 411 Clinton St.
Once a week, he lops $10,000 off the asking price, which was $695,000 when he started on May 28. He vows to keep cutting methodically, $10,000 every Saturday, until he gets an offer that matches his asking price.