Running on Real Estate
Introducing a new Eagle column
Real estate is a verb. Everything you do ends with “ing.” It’s buying, selling, renting, researching, previewing, showing, going, signing, moving and living. Then repeating.
Perhaps the most important ing-word as a real estate professional is educating. Educating our clients is how we make our living. This is where inventory is key. They want a two-bedroom apartment in Brooklyn Heights, but the budget affords a studio on Flatbush. The process of showing (another ing-word) what’s out there is how we work with our clients to get them the right home at the best possible price.