Rapid Realty agents show brand loyalty with company tattoos
New York real estate company Rapid Realty has taken brand loyalty to the next level by giving raises to employees who get a tattoo of the company logo – on their arm, ankle, leg, back, or wherever.
Thus far, over 40 employees have taken company founder and CEO Anthony Lolli up on the offer of a 15 percent hike on rental commissions – 40 percent versus 25 percent – and the title of “Brand Ambassador” in exchange for getting inked with the 15-year-old company’s grey-and-green logo.
For agent and brand ambassador Vincent Pilgrim, Jr., who got the tattoo – on his left upper arm – before Lolli embraced the idea company-wide, the decision was easy.