Potbelly joins ‘restaurant row’ on Adams Street

August 14, 2012 Compiled by Linda Collins Brooklyn Daily Eagle
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Along with its announcement that Bright Horizons Family Solutions has leased 15,000 square feet at 345 Adams St. in Downtown Brooklyn, Muss Development reports that Potbelly Sandwich Shop will join “restaurant row” along the street.

Potbelly, which is described as an antique-style, neighborhood eatery that offers “toasty warm sandwiches, hand-dipped shakes and hearty salads,” will occupy a 2,500-square-foot ground-floor space.

The sandwich shop, founded in a Chicago antique shop in 1996, will be decorated with antiques reflective of the neighborhood, including vintage signs, old photos, music memorabilia and a potbelly stove. This will be its 10th New York City location — the first in Brooklyn — and its 240th nationwide, according to its website.

Potbelly joins several other eateries in the building,  including Sugar and Plumm Purveyors of Yumm, American BBQ and Beer Co. and Panera Bread as well as The Archives at the adjacent Brooklyn Marriott and Shake Shack, which is just across Willoughby Street and its pedestrian plaza — all along the “row.”

At 345 Adams, only Panera Bread is already open for business.

Said President Joshua Muss, “We have nearly completed the fully realized vision we first had for 345 Adams more than five years ago, creating an environment that further encourages families to live, work and eat in Downtown Brooklyn.”

A 1,000-square-foot space is all that remains unleased, according to Muss.

Ariel Schuster and Brian Segal of RKF, who represented Muss in the Bright Horizons lease, also represented Muss in the Potbelly lease. Benjamin Birnbaum of Newmark Knight Frank Retail and John Epifanio of Potbelly represented the tenant.

Peter Occhi and Michael Hoffman, of Cassidy Turley, represented Bright Horizons.

Calling it “synchronicity,” Muss noted that renovations of the pedestrian plaza at Adams and Willoughby, with its tables and plantings, are nearly complete.

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