Nets for Sale: Team’s Logos Revealed as Crowds Lap Up Swag

April 30, 2012 Brooklyn Eagle Staff
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By Raanan Geberer

Brooklyn Daily Eagle

DOWNTOWN — The line stretched around the block at the Modell’s Sporting Goods store across Flatbush Avenue from the Barclays Center on Monday morning. When the doors opened, Brooklyn Nets fans were in a spending mood.

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A cheer went up as Nets center Brook Lopez became the first player to officially don a Brooklyn Nets cap, as the Nets unveiled their new colors and logos.

“Hello Brooklyn!” Lopez beamed. “I’ve been waiting a long time to say that. It’s very exciting.”Brook Lopez, center for the Brooklyn Nets

There are two logos: one showing a basketball bearing the letter “B” inside a shield, with the word “Brooklyn” underneath, and the other a basketball with the letter “B” inside a circle and the words “Brooklyn” and “New York” on the outside of the circle.

In addition, all sorts of variations are available, such as a jersey bearing the words “Brownstone Ballers,” and another with the words “The Brklyn Way.” Modell’s staffers gave out black-and-white cookies, a symbol of the “Old Brooklyn,” plus bottles of water from the Brooklyn Bottling Company .

Brett Yormark, Brooklyn Nets CEO, said that entertainer Jay-Z, a part-owner of the team and a longtime Nets booster, designed the logos and the black-and-white color scheme.