Cash Mob Comes to Brooklyn

April 16, 2012 Brooklyn Eagle Staff

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WPIX-TV has spotlighted a new phenomenon – the “cash mob.” It’s similar to a flash mob, but the group’s object is to go into local stores and buy as much as possible. One of the latest cash-mob targets is By Brooklyn, a small boutique on Smith Street, which a mob targeted on Saturday. The phenomenon connects with residents of a community on Twitter and Facebook, then arranges a time and day to boost sales at a local business.