Whole Foods to Open Store in Williamsburg, Fulfill Destiny

March 14, 2012 Brooklyn Eagle Staff
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It may have taken Whole Foods eight years to get the go-ahead to build its first Brooklyn location in Gowanus, but now it seems that the flaxseed floodgates have officially opened on the borough.

Not surprisingly, Williamsburg, a known hub of moneyed goji berry enthusiasts, will be the next neighborhood to welcome the health food chain, which is referred to by some of its shrewder patrons as “Whole Paycheck.”

The grocer will be moving into 39,000 square feet of space at 242 Bedford Ave., according to the New York Post. Along with a cluster of luxury apartments that will go above the supermarket, the 150,000-square-foot development site at the corner of North 4th Street will also reportedly soon house a New York Sports Club on its first and second floors.

Before the recent sale of the alleged Whole Foods lot for $23 million, the dormant construction site was rumored to be getting a CVS and a Marshall’s.

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Neither New York Sports Club nor Whole Foods have confirmed the plans for Bedford Avenue locations.

Last month, Whole Foods got clearance from the Board of Standards and Appeals to break ground on construction of a 52,000-square-foot store at the corner or Third Street and Third Avenue in Gowanus. Throughout the arduous approval process for that location, Whole Foods faced toxic waste, parking concerns and an ornery band of artists, manufacturers and locals who say that the supermarket will stifle the neighborhood’s burgeoning creative and small-manufacturing scenes.


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