Will Brooklyn finally get its own ‘graphic identity’?
The branding of Brooklyn continues with Kickstarter proposal
Brooklyn is already one of the hottest brands in the world – note the skyrocketing popularity of Brooklyn-themed clothing, beer, pickles and pizza – and now a group of artists and “branding experts” wants to make it official with a crowd-sourced graphic identity campaign.
The five high-powered creators of the “idBrooklyn” project — Gerardo Blumenkrantz, Gustavo Stecher, Hernan Berdichevsky, Gustavo Contreras and Frank Scott Krueger — want to involve “Brooklynites and Brooklyn-lovers worldwide to participate in designing a beautiful set of graphic icons of Brooklyn’s culture.”
The artists, who say they have the backing of Brooklyn Borough president Marty Markowitz, have started a Kickstarter online fundraiser. “We want to tap into the borough’s pulse and make it the world’s first community branded by participatory design.”